Subscribe via iTunes | Stitcher | Google PlayBuilding an Amazon business is a great way to create your own job, to become your own boss and watch nothing become something. While building, you have to determine your final goal: will you sell or continue to grow and scale? Amazon Seller Sophie Howard builds from the beginning to […]
Subscribe via iTunes | Stitcher | Google PlayThis episode’s Amazon “Insiders” are Rachel Greer and Emily Murray >>> Cascadia Seller SolutionsEstablishing and using licensing deals can help expand your customer reach. In this episode, we’re talking with former Amazonians Rachel Greer and Emily Murray about ways sellers can create licensing deals, what needs to happen to set […]
Subscribe via iTunes | Stitcher | Google PlayA great way to increase the reach of your brand is to bring in Social Media Influencers and enlist them to promote your brand. Former Amazonian, Emily Murray with Cascadia, tells us how sellers can find the best influencers for their brands, how to reach out to them and best […]
Subscribe via iTunes | Stitcher | Google PlayAmazon Prime Day 2018 is just around the corner. For a little bit more than 24 hours, Amazon hosts a massive sale with Black-Friday-type deals. The deals bring millions of shoppers to Amazon searching for those deals and looking at other listings too. The massive amount of people on the site […]
Subscribe via iTunes | Stitcher | Google PlayProduct complaints are going to happen. There’s no way around it, not everyone will like your product. Customers might say they don’t like the color, they don’t understand how to use it or it doesn’t fit right. Whatever the complaint may be, you need to have a strategy to handle […]
Everyone’s a critic. That means not everyone is going to like your product. Not everyone will think your product is a home run. Customers may think it’s a bad color. They may not like the smell. They may not understand how to use it. They may not like how it fits. These issues will likely […]
Subscribe via iTunes | Stitcher | Google PlayAmazon’s search algorithm scans a ton of data to find product results and rank them for customers. The algorithm scans product’s listing pages to collect information. That’s why creating an optimized listing is so important. Former Amazonian Emily Murray gives us a strategy to help in listing optimization. This episode’s “Amazon […]
Amazon’s search algorithm is the engine that pushes all search results to customers. It takes into accounts a lot of different elements, including things like shoppers recent searches, best-selling products, and recent reviews. The exact way the algorithm works is a secret and Amazon is also constantly changing it. One thing that we do know […]
Subscribe via iTunes | Stitcher | Google PlayGood customer service is key to being successful on Amazon. Customer service is one of the biggest things that customers will notice about your brand and it can set you apart from other sellers.Former Amazonian Emily Murray joins us to talk about how you can improve your own customer service. >>> […]
Good customer service is key to being successful on Amazon. Customer service is one of the biggest things that customers will notice about your brand and it can set you apart from other sellers. Former Amazonian Emily Murray joins us to talk about how you can improve your own customer service. Emily’s template to respond to […]