All posts in " Brand Registry "

Keyword: the Amazon Insider Podcast Episode 102 – Amazon’s Newest Tool, IP Accelerator, and Should you Use it? with Peter Kearns, 180Commerce

November 4, 2019

Subscribe via: iTunes | Stitcher | Google Play | SpotifyAmazon has launched a new tool for Sellers called IP Accelerator. It’s advertised as a free tool that connects you with law firms that specialize in Intellectual Property. Sellers then pay the law firm to file for a trademark application and Amazon will give those sellers access to Brand Registry, […]

Ep. 046 Keyword Podcast: Enhanced Brand Content

November 9, 2017

Subscribe via iTunes | Stitcher | Google PlayAmazon has recently made Enhanced Brand Content available for Sellers. The tool gives Brand owners the ability to share more details about their products and how they’re created. Former Amazonian Peter Kearns shares his insights into Enhanced Brand Content along with how it impacts conversions. This episode’s “Amazon insider” is Peter Kearns […]

Ep. 039 Keyword Podcast: Three Amazon Tools to Help Brand Owners

September 13, 2017

Subscribe via iTunes | Stitcher | Google PlayThe Amazon Marketplace was initially created for resellers. In recent years, the Marketplace has shifted to a place where small businesses can launch their own brands and build them up using the platform. Amazon has embraced this shift and has been creating tools to help brand owners.In this episode we’re […]

Ep. 034 Keyword Podcast: What is Transparency?

August 9, 2017

Subscribe via iTunes | Sticher | Google PlayFormer Amazon Employee Peter Kearns talks with us about the new Amazon Program Transparency. It’s a way for Amazon to try to prevent counterfeit products from being sold on the marketplace. It’s another tool for Brand Owners.Amazon Elements- A New Level of Transparency This episode’s sponsors: 28-day Free Trial […]

Ep. 027 Keyword Podcast: Head of Prime Now Shares what Sellers Need to Know

April 24, 2017

Subscribe via iTunes | Sticher | Google PlayThis week we have another Amazon Executive on the podcast, Stephenie Landry. She’s the Vice President over Prime Now.“History tells us that consumers are going to constantly demand the best and shipping speed is something that over the past 20 years has shrunken incredibly,” Stephenie says.Stephanie was recently at the […]

Ep. 026 Keyword Podcast: Five Ways to Grow your Brand from Head of Amazon Marketplace

April 17, 2017

Subscribe via iTunes | Sticher | Google PlayThis week we have something special. You’ll hear from the Vice President of the Amazon Marketplace, Peter Faricy. He’s the most senior executive at Amazon directly involved with the Marketplace and has run the business since 2009.“I think every day about how can I help these small/medium businesses be successful […]

Ep. 025 Keyword Podcast: Updates to Brand Registry Coming

April 10, 2017

Subscribe via iTunes | Sticher | Google PlayBrand Registry is expanding to provide more tools to help sellers dealing with counterfeit products. Peter Kearns with eGrowth Partners joins us. He’s talked with Amazon about the updates and he tells us what we can expect.Amazon has a problem. A counterfeit problem. Whether it’s a large brand like Birkenstock […]