Subscribe via iTunes | Stitcher | Google PlayAmazon has recently made Enhanced Brand Content available for Sellers. The tool gives Brand owners the ability to share more details about their products and how they’re created. Former Amazonian Peter Kearns shares his insights into Enhanced Brand Content along with how it impacts conversions. This episode’s “Amazon insider” is Peter Kearns […]
Subscribe via iTunes | Stitcher | Google PlayThe Amazon Marketplace was initially created for resellers. In recent years, the Marketplace has shifted to a place where small businesses can launch their own brands and build them up using the platform. Amazon has embraced this shift and has been creating tools to help brand owners.In this episode we’re […]
Subscribe via iTunes | Sticher | Google PlayFormer Amazon Employee Peter Kearns talks with us about the new Amazon Program Transparency. It’s a way for Amazon to try to prevent counterfeit products from being sold on the marketplace. It’s another tool for Brand Owners.Amazon Elements- A New Level of Transparency This episode’s sponsors: 28-day Free Trial […]
Subscribe via iTunes | Sticher | Google PlayThis week we have another Amazon Executive on the podcast, Stephenie Landry. She’s the Vice President over Prime Now.“History tells us that consumers are going to constantly demand the best and shipping speed is something that over the past 20 years has shrunken incredibly,” Stephenie says.Stephanie was recently at the […]
Subscribe via iTunes | Sticher | Google PlayThis week we have something special. You’ll hear from the Vice President of the Amazon Marketplace, Peter Faricy. He’s the most senior executive at Amazon directly involved with the Marketplace and has run the business since 2009.“I think every day about how can I help these small/medium businesses be successful […]
Subscribe via iTunes | Sticher | Google PlayBrand Registry is expanding to provide more tools to help sellers dealing with counterfeit products. Peter Kearns with eGrowth Partners joins us. He’s talked with Amazon about the updates and he tells us what we can expect.Amazon has a problem. A counterfeit problem. Whether it’s a large brand like Birkenstock […]