All posts in " Andrew Swearengen "

Keyword: the Extras Podcast Episode 022 – Marketing Amazon Businesses in 2019 with Andrew Swearengen, Merkato

February 14, 2019

Subscribe via iTunes | Stitcher | Google PlayGrowing your Amazon business is based a lot on your marketing strategy. We’ve reached out to former Googler, Andrew Swearengen, with Merkato to discuss what’s changed in the Amazon marketing world and what sellers need to be focused on to improve marketing. Andrew Swearengen of Merkato is this episode’s guest on Keyword: […]

Keyword: Extras 003 Three Essential Optimization Principles Plus Some Advanced Techniques with Andrew Swearengen, Merkato

March 23, 2018

Subscribe via iTunes | Stitcher | Google PlayAndrew Swearengen with Merkato joins Kate to discuss how to leverage advanced techniques to manage your advertising campaigns. This is the third of three episodes featuring Andrew. Ep. 002 >> Managing Ads with Machine Intelligence and Human JudgementEp. 001 >> Understanding Ads MarketplacesAndrew Swearengen is this episode’s guest on Keyword: the […]

Keyword: the Amazon Insiders and Extras Podcast – Extras Ep. 002 Managing Ads with Machine Intelligence and Human Judgement with Andrew Swearengen, Merkato

March 9, 2018

Subscribe via iTunes | Stitcher | Google PlayAndrew Swearengen with Merkato explains what machine intelligence and human judgment are and how they can be used to maximize Amazon ads.Ep. 003 >> Three Essential Optimization Principles Plus Some Advanced TechniquesEp. 001 >> Understanding Ads MarketplacesAndrew Swearengen is this episode’s guest on Keyword: the Amazon Insiders and Extras Podcast.>>> Merkato […]

Keyword: Extras Episode 001 Understanding Ads Marketplaces with Andrew Swearengen, Merkato

March 8, 2018

Subscribe via iTunes | Stitcher | Google PlayWe’re discussing Ads Marketplaces with Andrew Swearengen of Merkato. We’re talking about what they are, how they work, and what phase Amazon Sponsored Products is in. The information can help Amazon merchants determine the best ways to use Sponsored Products to compete on the Marketplace.Ep. 002 >> Managing Ads with Machine […]