Sponsored by Kabbage. Last minute changes and listing optimizations are being finalized but you’ve got to make sure your Sponsored Products strategy is going to bring lots of traffic to your listing. Former Amazonian Mike Ziegler with Marketplace Clicks, shares a strategy to help get the most traffic to your listing and a couple mistakes you want […]
Socks. Pants. Shirts. Dresses. Underwear. They’re all part of the apparel category and there are thousands of options for them on Amazon. Actually, if you search “socks” on Amazon, you get 100,000 results. So, if you’re a sock seller, or pants or shirts, or any clothing item, how do you stand out? Also, how do […]
You want your business to always be growing. Growing in sales, products and marketplaces. You also need to make sure it’s growing off-Amazon too. We’re talking growing your presence on social media and your own website. In this episode, we’re talking about ways to approach social media. Getting ideas for content, plus creating engagement. The goal […]
A picture is worth a thousand words. When it comes to Amazon product photos, these photos can help increase clicks and conversion, making the pictures one of the most pivotal parts of your listing. The three most important parts of your listing are your title, your bullet points, and photos. If you don’t take enough […]
State sales tax collection is one of the biggest issues facing sellers right now. There’s a lot of choices you are forced to make. If you choose to collect and pay sales tax, you have to figure out which states you owe taxes, collect it and submit it. Sounds easy, but it’s not. It’s not […]
Everyone’s a critic. That means not everyone is going to like your product. Not everyone will think your product is a home run. Customers may think it’s a bad color. They may not like the smell. They may not understand how to use it. They may not like how it fits. These issues will likely […]
Let’s say you receive a message from Amazon. They’re getting some complaints about a product you sell. Maybe it’s bedding and customers are complaining that the quality doesn’t match the description in your listing. As a seller, you have an obligation to respond to Amazon. This isn’t a formal complaint, you certainly won’t lose the […]
I was recently talking with a seller who sells some sporting equipment on Amazon.They’re feeling pretty excited because they’re doing really well. They’ve put a lot of work over the past year into getting their product trademarked and Brand Registered. Now they’re looking at expanding distribution into brick and mortar, places like Target or Walmart. […]
Inside Seller Central, there’s a lot of information. In previous episodes, we’ve discussed multiple reports that sellers ignore. It’s an easy thing to miss some crucial information plus it’s hard to know exactly what reports you need to be paying attention. One of my favorite things to do is combine reports to gain more information. […]
Expanding into new Amazon marketplaces around the world is one of the best ways to increase your revenue from Amazon sales. We’ve talked in past about expanding into Europe, that’s one of the first places to look at moving into beyond North America. Japan is also a good one to look at. But what about […]