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Keyword: the Amazon Insider Podcast Episode 078 – Sponsored Products Ads for Prime Day 2018 with Mike Ziegler, Marketplace Clicks

July 12, 2018

Subscribe via iTunes | Stitcher | Google PlayPrime Day 2018 is a week away. Last minute changes and listing optimizations are being finalized but you’ve got to make sure your Sponsored Products strategy is going to bring lots of traffic to your listing.  Former Amazonian Mike Ziegler with Marketplace Clicks, shares a strategy to help get the […]

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Sponsored Products Ads for Prime Day 2018 with Mike Ziegler, Marketplace Clicks

July 12, 2018

Sponsored by Kabbage. Last minute changes and listing optimizations are being finalized but you’ve got to make sure your Sponsored Products strategy is going to bring lots of traffic to your listing. Former Amazonian Mike Ziegler with Marketplace Clicks, shares a strategy to help get the most traffic to your listing and a couple mistakes you […]

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Keyword: the Amazon Insider Podcast Episode 074 – Amazon Sponsored Products Ad Retargeting in Beta with Mike Ziegler, Marketplace Clicks

June 20, 2018

Subscribe via iTunes | Stitcher | Google PlayAmazon has made it possible for some sellers to enter the beta test for Sponsored Products Ad Retargeting. This program extends Sponsored Product Ads off of Amazon on other websites in the World Wide Web.  We talk with former Amazonian Mike Ziegler who has been testing the extended network for […]

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Keyword: Extras 003 Three Essential Optimization Principles Plus Some Advanced Techniques with Andrew Swearengen, Merkato

March 23, 2018

Subscribe via iTunes | Stitcher | Google PlayAndrew Swearengen with Merkato joins Kate to discuss  how to leverage advanced techniques to manage your advertising campaigns. This is the third of three episodes featuring Andrew. Ep. 002 >> Managing Ads with Machine Intelligence and Human JudgementEp. 001 >> Understanding Ads MarketplacesAndrew Swearengen is this episode’s guest on Keyword: the […]

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Keyword: the Amazon Insiders and Extras Podcast – Extras Ep. 002 Managing Ads with Machine Intelligence and Human Judgement with Andrew Swearengen, Merkato

March 9, 2018

Subscribe via iTunes | Stitcher | Google PlayAndrew Swearengen with Merkato explains what machine intelligence and human judgment are and how they can be used to maximize Amazon ads.Ep. 003 >> Three Essential Optimization Principles Plus Some Advanced TechniquesEp. 001 >> Understanding Ads MarketplacesAndrew Swearengen is this episode’s guest on Keyword: the Amazon Insiders and Extras Podcast.>>> Merkato […]

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Keyword: Extras Episode 001 Understanding Ads Marketplaces with Andrew Swearengen, Merkato

March 8, 2018

Subscribe via iTunes | Stitcher | Google PlayWe’re discussing Ads Marketplaces with Andrew Swearengen of Merkato. We’re talking about what they are, how they work, and what phase Amazon Sponsored Products is in. The information can help Amazon merchants determine the best ways to use Sponsored Products to compete on the Marketplace.Ep. 002 >> Managing Ads with Machine […]

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Finding Hidden Keywords with Mike Ziegler, Marketplace Clicks

February 17, 2018

Running successful Sponsored Product campaigns profitably can be challenging. A fundamental ingredient to success is bidding on the right keywords. If you pick the right keywords then sales will increase. If you pick the wrong ones then you will waste a bunch of money. That’s what we’re discussing in this episode, finding keywords. We’ll cover […]

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Ep. 048 Keyword Podcast: Headline Search Ads with Mike Ziegler

November 21, 2017

Subscribe via iTunes | Stitcher | Google PlayIncreased competition in Sponsored Products is making it harder and more expensive to get your products in front of shoppers. Headline Search Ads gives merchants a premier ad spot and there’s less competition for keywords.Mike Ziegler with Marketplace Clicks talks with us about Headline Search Ads, what they are, how […]

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Episode 048: Headline Search Ads with Mike Ziegler

November 21, 2017

The sponsored products space is getting more crowded. There’s more competition, less available keywords and a higher cost to advertise. That being said there’s a feature of Sponsored Products that still has plenty room for competition and the ads are placed in a premier spot. It’s Headline Search Ads. Headline Search Ads have been available […]

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