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Keyword: Extras 003 Three Essential Optimization Principles Plus Some Advanced Techniques with Andrew Swearengen, Merkato

March 23, 2018

Subscribe via iTunes | Stitcher | Google PlayAndrew Swearengen with Merkato joins Kate to discuss  how to leverage advanced techniques to manage your advertising campaigns. This is the third of three episodes featuring Andrew. Ep. 002 >> Managing Ads with Machine Intelligence and Human JudgementEp. 001 >> Understanding Ads MarketplacesAndrew Swearengen is this episode’s guest on Keyword: the […]

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Keyword: the Amazon Insiders and Extras Podcast – Extras Ep. 002 Managing Ads with Machine Intelligence and Human Judgement with Andrew Swearengen, Merkato

March 9, 2018

Subscribe via iTunes | Stitcher | Google PlayAndrew Swearengen with Merkato explains what machine intelligence and human judgment are and how they can be used to maximize Amazon ads.Ep. 003 >> Three Essential Optimization Principles Plus Some Advanced TechniquesEp. 001 >> Understanding Ads MarketplacesAndrew Swearengen is this episode’s guest on Keyword: the Amazon Insiders and Extras Podcast.>>> Merkato […]

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Keyword: Extras Episode 001 Understanding Ads Marketplaces with Andrew Swearengen, Merkato

March 8, 2018

Subscribe via iTunes | Stitcher | Google PlayWe’re discussing Ads Marketplaces with Andrew Swearengen of Merkato. We’re talking about what they are, how they work, and what phase Amazon Sponsored Products is in. The information can help Amazon merchants determine the best ways to use Sponsored Products to compete on the Marketplace.Ep. 002 >> Managing Ads with Machine […]

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Finding Hidden Keywords with Mike Ziegler, Marketplace Clicks

February 17, 2018

Running successful Sponsored Product campaigns profitably can be challenging. A fundamental ingredient to success is bidding on the right keywords. If you pick the right keywords then sales will increase. If you pick the wrong ones then you will waste a bunch of money. That’s what we’re discussing in this episode, finding keywords. We’ll cover […]

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Ep. 048 Keyword Podcast: Headline Search Ads with Mike Ziegler

November 21, 2017

Subscribe via iTunes | Stitcher | Google PlayIncreased competition in Sponsored Products is making it harder and more expensive to get your products in front of shoppers. Headline Search Ads gives merchants a premier ad spot and there’s less competition for keywords.Mike Ziegler with Marketplace Clicks talks with us about Headline Search Ads, what they are, how […]

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Episode 048: Headline Search Ads with Mike Ziegler

November 21, 2017

The sponsored products space is getting more crowded. There’s more competition, less available keywords and a higher cost to advertise. That being said there’s a feature of Sponsored Products that still has plenty room for competition and the ads are placed in a premier spot. It’s Headline Search Ads. Headline Search Ads have been available […]

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Ep. 044 Keyword Podcast: Sponsored Products Holiday Strategy

October 27, 2017

Subscribe via iTunes | Stitcher | Google PlayThe Holiday season and Fourth Quarter is the biggest selling time of the year. Amazon’s Sponsored Products plays an important role for success during this time. Former Amazonian Mike Ziegler shares his go-to strategy for success with Sponsored Product Ads in the Holidays. This episode’s “Amazon insider” is Mike Ziegler. >>> […]

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Sponsored Products Holiday Strategy (Ep. 044)

October 27, 2017

Fourth Quarter is the biggest selling time of the year for most sellers. To be successful, advertising needs to play a very important role in the overall success in Fourth Quarter. One of the largest advertising avenues for Amazon Merchants is Amazon’s Sponsored Products, but just like the competition on the Marketplace, Sponsored Product competition […]

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Ep. 037 Competing in a Competitive Sponsored Products Space

September 6, 2017

Amazon Sponsored Products is getting more and more competitive. Sellers can no longer let ads just run on auto-pilot. There are things Sellers can do to help be more competitive with the Sponsored Ads that they are running. Former Amazonian Mike Ziegler used to work on the Sponsored Products team at Amazon and he shares […]

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