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Keyword: the Amazon Insider Podcast Episode 078 – Sponsored Products Ads for Prime Day 2018 with Mike Ziegler, Marketplace Clicks

July 12, 2018

Subscribe via iTunes | Stitcher | Google PlayPrime Day 2018 is a week away. Last minute changes and listing optimizations are being finalized but you’ve got to make sure your Sponsored Products strategy is going to bring lots of traffic to your listing.  Former Amazonian Mike Ziegler with Marketplace Clicks, shares a strategy to help get the […]

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Sponsored Products Ads for Prime Day 2018 with Mike Ziegler, Marketplace Clicks

July 12, 2018

Sponsored by Kabbage. Last minute changes and listing optimizations are being finalized but you’ve got to make sure your Sponsored Products strategy is going to bring lots of traffic to your listing. Former Amazonian Mike Ziegler with Marketplace Clicks, shares a strategy to help get the most traffic to your listing and a couple mistakes you […]

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Keyword: the Amazon Insider Podcast Episode 074 – Amazon Sponsored Products Ad Retargeting in Beta with Mike Ziegler, Marketplace Clicks

June 20, 2018

Subscribe via iTunes | Stitcher | Google PlayAmazon has made it possible for some sellers to enter the beta test for Sponsored Products Ad Retargeting. This program extends Sponsored Product Ads off of Amazon on other websites in the World Wide Web.  We talk with former Amazonian Mike Ziegler who has been testing the extended network for […]

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Finding Hidden Keywords with Mike Ziegler, Marketplace Clicks

February 17, 2018

Running successful Sponsored Product campaigns profitably can be challenging. A fundamental ingredient to success is bidding on the right keywords. If you pick the right keywords then sales will increase. If you pick the wrong ones then you will waste a bunch of money. That’s what we’re discussing in this episode, finding keywords. We’ll cover […]

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Ep. 048 Keyword Podcast: Headline Search Ads with Mike Ziegler

November 21, 2017

Subscribe via iTunes | Stitcher | Google PlayIncreased competition in Sponsored Products is making it harder and more expensive to get your products in front of shoppers. Headline Search Ads gives merchants a premier ad spot and there’s less competition for keywords.Mike Ziegler with Marketplace Clicks talks with us about Headline Search Ads, what they are, how […]

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Episode 048: Headline Search Ads with Mike Ziegler

November 21, 2017

The sponsored products space is getting more crowded. There’s more competition, less available keywords and a higher cost to advertise. That being said there’s a feature of Sponsored Products that still has plenty room for competition and the ads are placed in a premier spot. It’s Headline Search Ads. Headline Search Ads have been available […]

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Ep. 044 Keyword Podcast: Sponsored Products Holiday Strategy

October 27, 2017

Subscribe via iTunes | Stitcher | Google PlayThe Holiday season and Fourth Quarter is the biggest selling time of the year. Amazon’s Sponsored Products plays an important role for success during this time. Former Amazonian Mike Ziegler shares his go-to strategy for success with Sponsored Product Ads in the Holidays. This episode’s “Amazon insider” is Mike Ziegler. >>> […]

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Sponsored Products Holiday Strategy (Ep. 044)

October 27, 2017

Fourth Quarter is the biggest selling time of the year for most sellers. To be successful, advertising needs to play a very important role in the overall success in Fourth Quarter. One of the largest advertising avenues for Amazon Merchants is Amazon’s Sponsored Products, but just like the competition on the Marketplace, Sponsored Product competition […]

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Ep. 037 Competing in a Competitive Sponsored Products Space

September 6, 2017

Amazon Sponsored Products is getting more and more competitive. Sellers can no longer let ads just run on auto-pilot. There are things Sellers can do to help be more competitive with the Sponsored Ads that they are running. Former Amazonian Mike Ziegler used to work on the Sponsored Products team at Amazon and he shares […]

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