Inside Seller Central, there’s a lot of information. In previous episodes, we’ve discussed multiple reports that sellers ignore. It’s an easy thing to miss some crucial information plus it’s hard to know exactly what reports you need to be paying attention. One of my favorite things to do is combine reports to gain more information. […]
Subscribe via iTunes | Stitcher | Google PlayAndrew Swearengen with Merkato joins Kate to discuss how to leverage advanced techniques to manage your advertising campaigns. This is the third of three episodes featuring Andrew. Ep. 002 >> Managing Ads with Machine Intelligence and Human JudgementEp. 001 >> Understanding Ads MarketplacesAndrew Swearengen is this episode’s guest on Keyword: the […]
Subscribe via iTunes | Stitcher | Google PlayAndrew Swearengen with Merkato explains what machine intelligence and human judgment are and how they can be used to maximize Amazon ads.Ep. 003 >> Three Essential Optimization Principles Plus Some Advanced TechniquesEp. 001 >> Understanding Ads MarketplacesAndrew Swearengen is this episode’s guest on Keyword: the Amazon Insiders and Extras Podcast.>>> Merkato […]
Subscribe via iTunes | Stitcher | Google PlayWe’re discussing Ads Marketplaces with Andrew Swearengen of Merkato. We’re talking about what they are, how they work, and what phase Amazon Sponsored Products is in. The information can help Amazon merchants determine the best ways to use Sponsored Products to compete on the Marketplace.Ep. 002 >> Managing Ads with Machine […]
Subscribe via iTunes | Stitcher | Google PlayAmazon has a new widget called Giveaways that allows sellers to giveaway some of their products. It’s a new way to gain exposure and get more attention on your products. In this episode, we’re talking with Rachel Greer from Cascadia and she tells us what Giveaways are, ways to set them […]
Recently I was shopping on Amazon looking at some home organization products and I stumbled on some magnetic dry erase calendars. I found several options sold by third-party merchants. All had great customer reviews and they were all priced around the same, but then something about one of the calendars stood out: it had a […]
Subscribe via iTunes | Stitcher | Google PlayAmazon has made coupons available for Merchants inside Seller Central. They previously were only available for Vendors. In this episode we talk with Peter Kearns about the best ways to use coupons and if they’re essential to compete on the Marketplace.Peter Kearns is this episode’s “Amazon Insider”>>> 180CommerceShow links:Amazon Coupons […]
Subscribe via iTunes | Sticher | Google PlayFormer Amazon Employee Peter Kearns talks with us about the new Amazon Program Transparency. It’s a way for Amazon to try to prevent counterfeit products from being sold on the marketplace. It’s another tool for Brand Owners.Amazon Elements- A New Level of Transparency This episode’s sponsors: 28-day Free Trial […]
Subscribe via iTunes | Sticher | Google PlayEric Heller with Marketplace Ignition talks with us preparing for the Holiday shopping season, why it’s important and the most important thing to focus on. This episode’s sponsors: 28-day Free Trial SellicsExclusive Trial: http://keywordpodcast.com/toolsSellics is the leading Amazon analytics tool for brands and merchants. It’s used by large international sellers and […]
Subscribe via iTunes | Sticher | Google PlaySponsored products, it’s a relatively new part of the amazon marketplace, it’s only five years old. Sponsored products was launched in 2012. In 2013 Mike Ziegler joined the sponsored products team at Amazon and this week Mike joins us as our Amazon insider. You can contact him at Marketplace Clicks […]