All posts in " Marketing "

Keyword: Extras 003 Three Essential Optimization Principles Plus Some Advanced Techniques with Andrew Swearengen, Merkato

March 23, 2018

Subscribe via iTunes | Stitcher | Google PlayAndrew Swearengen with Merkato joins Kate to discuss how to leverage advanced techniques to manage your advertising campaigns. This is the third of three episodes featuring Andrew. Ep. 002 >> Managing Ads with Machine Intelligence and Human JudgementEp. 001 >> Understanding Ads MarketplacesAndrew Swearengen is this episode’s guest on Keyword: the […]

Keyword: the Amazon Insiders and Extras Podcast – Extras Ep. 002 Managing Ads with Machine Intelligence and Human Judgement with Andrew Swearengen, Merkato

March 9, 2018

Subscribe via iTunes | Stitcher | Google PlayAndrew Swearengen with Merkato explains what machine intelligence and human judgment are and how they can be used to maximize Amazon ads.Ep. 003 >> Three Essential Optimization Principles Plus Some Advanced TechniquesEp. 001 >> Understanding Ads MarketplacesAndrew Swearengen is this episode’s guest on Keyword: the Amazon Insiders and Extras Podcast.>>> Merkato […]

Keyword: Extras Episode 001 Understanding Ads Marketplaces with Andrew Swearengen, Merkato

March 8, 2018

Subscribe via iTunes | Stitcher | Google PlayWe’re discussing Ads Marketplaces with Andrew Swearengen of Merkato. We’re talking about what they are, how they work, and what phase Amazon Sponsored Products is in. The information can help Amazon merchants determine the best ways to use Sponsored Products to compete on the Marketplace.Ep. 002 >> Managing Ads with Machine […]

Keyword: the Amazon Insider Podcast Episode 062 – Amazon Giveaways with Rachel Greer, Cascadia

March 7, 2018

Subscribe via iTunes | Stitcher | Google PlayAmazon has a new widget called Giveaways that allows sellers to giveaway some of their products. It’s a new way to gain exposure and get more attention on your products. In this episode, we’re talking with Rachel Greer from Cascadia and she tells us what Giveaways are, ways to set them […]

Amazon Coupons with Peter Kearns, 180Commerce

March 1, 2018

Recently I was shopping on Amazon looking at some home organization products and I stumbled on some magnetic dry erase calendars. I found several options sold by third-party merchants. All had great customer reviews and they were all priced around the same, but then something about one of the calendars stood out: it had a […]

Keyword: the Amazon Insider Podcast Episode 061 – Amazon Coupons with Peter Kearns, 180Commerce

February 28, 2018

Subscribe via iTunes | Stitcher | Google PlayAmazon has made coupons available for Merchants inside Seller Central. They previously were only available for Vendors. In this episode we talk with Peter Kearns about the best ways to use coupons and if they’re essential to compete on the Marketplace.Peter Kearns is this episode’s “Amazon Insider”>>> 180CommerceShow links:Amazon Coupons […]

Ep. 034 Keyword Podcast: What is Transparency?

August 9, 2017

Subscribe via iTunes | Sticher | Google PlayFormer Amazon Employee Peter Kearns talks with us about the new Amazon Program Transparency. It’s a way for Amazon to try to prevent counterfeit products from being sold on the marketplace. It’s another tool for Brand Owners.Amazon Elements- A New Level of Transparency This episode’s sponsors: 28-day Free Trial […]

Ep. 033 Keyword Podcast: Creating a Holiday Plan

July 31, 2017

Subscribe via iTunes | Sticher | Google PlayEric Heller with Marketplace Ignition talks with us preparing for the Holiday shopping season, why it’s important and the most important thing to focus on. This episode’s sponsors: 28-day Free Trial SellicsExclusive Trial: http://keywordpodcast.com/toolsSellics is the leading Amazon analytics tool for brands and merchants. It’s used by large international sellers and […]

Ep. 032 Keyword Podcast: Sponsored Products

July 24, 2017

Subscribe via iTunes | Sticher | Google PlaySponsored products, it’s a relatively new part of the amazon marketplace, it’s only five years old. Sponsored products was launched in 2012. In 2013 Mike Ziegler joined the sponsored products team at Amazon and this week Mike joins us as our Amazon insider. You can contact him at Marketplace Clicks […]

Ep. 031 Keyword Podcast: Keywords

June 5, 2017

Subscribe via iTunes | Sticher | Google PlayKeywords are one of the many back end components that have to be properly optimized or else customers won’t be able to find your products. The most important thing when it comes to keywords is to think like a shopper. Eric Heller of Marketplace Ignition is the episode’s Amazon “Insider.”Eric recruited […]