All posts in " Marketing "
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Ep. 034 Keyword Podcast: What is Transparency?

August 9, 2017

Subscribe via iTunes | Sticher | Google PlayFormer Amazon Employee Peter Kearns talks with us about the new Amazon Program Transparency. It’s a way for Amazon to try to prevent counterfeit products from being sold on the marketplace. It’s another tool for Brand Owners.Amazon Elements- A New Level of Transparency ​ This episode’s sponsors: 28-day Free Trial […]

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Ep. 033 Keyword Podcast: Creating a Holiday Plan

July 31, 2017

Subscribe via iTunes | Sticher | Google PlayEric Heller with Marketplace Ignition talks with us preparing for the Holiday shopping season, why it’s important and the most important thing to focus on.​ This episode’s sponsors: 28-day Free Trial SellicsExclusive Trial: http://keywordpodcast.com/toolsSellics is the leading Amazon analytics tool for brands and merchants. It’s used by large international sellers and […]

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Ep. 032 Keyword Podcast: Sponsored Products

July 24, 2017

Subscribe via iTunes | Sticher | Google PlaySponsored products, it’s a relatively new part of the amazon marketplace, it’s only five years old. Sponsored products was launched in 2012. In 2013 Mike Ziegler joined the sponsored products team at Amazon and this week Mike joins us as our Amazon insider. You can contact him at Marketplace Clicks […]

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Ep. 031 Keyword Podcast: Keywords

June 5, 2017

Subscribe via iTunes | Sticher | Google PlayKeywords are one of the many back end components that have to be properly optimized or else customers won’t be able to find your products. The most important thing when it comes to keywords is to think like a shopper.Eric Heller of Marketplace Ignition is the episode’s Amazon “Insider.”Eric recruited […]

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Ep. 030 Keyword Podcast: Amazon Handmade

May 15, 2017

Subscribe via iTunes | Sticher | Google PlayAmazon wants to be a platform for everyone and that includes people who make their own products. Things like custom woodworking, purses, jewelry and more. The popularity of Etsy proved there was demand.That’s why Amazon launched a competitor to Etsy called Amazon Handmade. It’s a marketplace for those kinds of […]

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Ep. 029 Keyword Podcast: Prime Day Prep

May 8, 2017

Subscribe via iTunes | Sticher | Google PlayAmazon’s Prime Day is back and set for the second week of July. Sellers need to be preparing now to take advantage of one of the biggest shopping days on Amazon each year.The second annual Prime Day was Amazon’s biggest day ever. That’s according to an Amazon press release dated […]

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Ep. 028 Keyword Podcast: Amazon Local Love

May 1, 2017

Subscribe via iTunes | Sticher | Google PlayAmazon is back on the podcast talking about a program they’ve started to help sellers give back to their own communities. It’s called Local Love. You can find them here. Sellers interested in being involved with Local Love can contact the team at: locallove@amazon.comErica Takeuchi, Senior Marketing Manager, and Amy Scott, […]

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Ep. 027 Keyword Podcast: Head of Prime Now Shares what Sellers Need to Know

April 24, 2017

Subscribe via iTunes | Sticher | Google PlayThis week we have another Amazon Executive on the podcast, Stephenie Landry. She’s the Vice President over Prime Now.“History tells us that consumers are going to constantly demand the best and shipping speed is something that over the past 20 years has shrunken incredibly,” Stephenie says.Stephanie was recently at the […]

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Ep. 026 Keyword Podcast: Five Ways to Grow your Brand from Head of Amazon Marketplace

April 17, 2017

Subscribe via iTunes | Sticher | Google PlayThis week we have something special. You’ll hear from the Vice President of the Amazon Marketplace, Peter Faricy. He’s the most senior executive at Amazon directly involved with the Marketplace and has run the business since 2009.“I think every day about how can I help these small/medium businesses be successful […]

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Ep. 025 Keyword Podcast: Updates to Brand Registry Coming

April 10, 2017

Subscribe via iTunes | Sticher | Google Play​Brand Registry is expanding to provide more tools to help sellers dealing with counterfeit products. Peter Kearns with eGrowth Partners joins us. He’s talked with Amazon about the updates and he tells us what we can expect.Amazon has a problem. A counterfeit problem. Whether it’s a large brand like Birkenstock […]

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