All posts in " Marketing "

Keyword: the Amazon Insider Podcast Episode 074 – Amazon Sponsored Products Ad Retargeting in Beta with Mike Ziegler, Marketplace Clicks

June 20, 2018

Subscribe via iTunes | Stitcher | Google PlayAmazon has made it possible for some sellers to enter the beta test for Sponsored Products Ad Retargeting. This program extends Sponsored Product Ads off of Amazon on other websites in the World Wide Web.  We talk with former Amazonian Mike Ziegler who has been testing the extended network for […]


Keyword: the Amazon Insider Podcast Episode 073 – New Tricks from Counterfeiters with Chris McCabe, ecommerceChris

June 2, 2018

Subscribe via iTunes | Stitcher | Google PlayCounterfeiters continue to cause problems and wreak havoc on the Amazon marketplace, all with an intent to steal sales away from you.   Former Amazonian, Chris McCabe from eCommerceChris, talks with us about some counterfeiter tactics to look out for. This episode’s Amazon Insider is Chris McCabe.>>> ecommerceChris This episode’s sponsors:KabbageQualify for funding. […]


Keyword: the Amazon Insider Podcast Episode 071 – Launching Apparel Items on Amazon with Rachel Greer, Cascadia

May 18, 2018

Subscribe via iTunes | Stitcher | Google PlayApparel items are some of the most competitive products on the Amazon Marketplace. The competition shouldn’t scare away apparel sellers. It’s still possible to launch and successfully compete in the category.  Former Amazonian Rachel Greer with Cascadia gives us strategies she uses with her own clients to help them gain […]


Growing off Amazon with Chris McCabe, eCommerceChris

May 8, 2018

You want your business to always be growing. Growing in sales, products and marketplaces. You also need to make sure it’s growing off-Amazon too. We’re talking growing your presence on social media and your own website. In this episode, we’re talking about ways to approach social media. Getting ideas for content, plus creating engagement. The […]


Keyword: the Amazon Insider Podcast Episode 069 – Creating Eye-catching Product Photography with Rachel Greer and David Johnson, Cascadia

April 26, 2018

Subscribe via iTunes | Stitcher | Google PlayPictures are worth a thousand words but a bad picture can cost you thousands.  Good product photos will capture shoppers’ attention, help them fully understand the product and decrease returns.  In this episode we’re talking with Rachel Greer and David Johnson from Cascadia about ways to create eye-catching photos that showcase […]


Seller Central Features Sellers Often Ignore with Rachel Greer, Cascadia

March 27, 2018

Inside Seller Central, there’s a lot of information. In previous episodes, we’ve discussed multiple reports that sellers ignore. It’s an easy thing to miss some crucial information plus it’s hard to know exactly what reports you need to be paying attention. One of my favorite things to do is combine reports to gain more information. […]


Keyword: Extras 003 Three Essential Optimization Principles Plus Some Advanced Techniques with Andrew Swearengen, Merkato

March 23, 2018

Subscribe via iTunes | Stitcher | Google PlayAndrew Swearengen with Merkato joins Kate to discuss  how to leverage advanced techniques to manage your advertising campaigns. This is the third of three episodes featuring Andrew. Ep. 002 >> Managing Ads with Machine Intelligence and Human JudgementEp. 001 >> Understanding Ads MarketplacesAndrew Swearengen is this episode’s guest on Keyword: the […]

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