All posts in " Amazon "
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Ep. 046 Keyword Podcast: Enhanced Brand Content

November 9, 2017

Subscribe via iTunes | Stitcher | Google PlayAmazon has recently made Enhanced Brand Content available for Sellers. The tool gives Brand owners the ability to share more details about their products and how they’re created. Former Amazonian Peter Kearns shares his insights into Enhanced Brand Content along with how it impacts conversions. This episode’s “Amazon insider” is Peter Kearns […]

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Ep. 045 Keyword Podcast: Importing from China

November 4, 2017

Subscribe via iTunes | Stitcher | Google PlayIf you’re selling on Amazon, you’re likely either reselling products or you’re creating your own or you’re private labeling products. If you’re working with factories, there’s a very high chance your factories are based in China.Former Amazonian Rachel Greer shares her perspectiveThis episode’s “Amazon insider” is Rachel Greer. >>> Cascadia Seller […]

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Ep. 044 Keyword Podcast: Sponsored Products Holiday Strategy

October 27, 2017

Subscribe via iTunes | Stitcher | Google PlayThe Holiday season and Fourth Quarter is the biggest selling time of the year. Amazon’s Sponsored Products plays an important role for success during this time. Former Amazonian Mike Ziegler shares his go-to strategy for success with Sponsored Product Ads in the Holidays. This episode’s “Amazon insider” is Mike Ziegler. >>> […]

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Sponsored Products Holiday Strategy (Ep. 044)

October 27, 2017

Fourth Quarter is the biggest selling time of the year for most sellers. To be successful, advertising needs to play a very important role in the overall success in Fourth Quarter. One of the largest advertising avenues for Amazon Merchants is Amazon’s Sponsored Products, but just like the competition on the Marketplace, Sponsored Product competition […]

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Ep. 043 Keyword Podcast: Listing Optimization

October 20, 2017

Subscribe via iTunes | Stitcher | Google PlayAmazon’s search algorithm scans a ton of data to find product results and rank them for customers. The algorithm scans product’s listing pages to collect information. That’s why creating an optimized listing is so important. Former Amazonian Emily Murray gives us a strategy to help in listing optimization. This episode’s “Amazon […]

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Listing Optimization (Ep. 043)

October 20, 2017

Amazon’s search algorithm is the engine that pushes all search results to customers. It takes into accounts a lot of different elements, including things like shoppers recent searches, best-selling products, and recent reviews. The exact way the algorithm works is a secret and Amazon is also constantly changing it. One thing that we do know […]

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Ep. 042 Keyword Podcast: Expanding to Other Marketplaces

October 11, 2017

Subscribe via iTunes | Stitcher | Google PlayOne of the biggest ways to grow your Amazon business is by expanding off of Amazon to other marketplaces. There are several marketplaces you can and should be selling on.In this episode former Amazonian Peter Kearns tells us which marketplaces you should be selling on and steps you can follow […]

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Expanding to Other Marketplaces (Ep. 042)

October 11, 2017

Just like that, it’s October. It’s the Fourth Quarter. If you’re not feeling an increase of pressure, just wait, soon you will. Fourth Quarter, particularly the second half is going to be busy. First the build up to Halloween. Then Thanksgiving, which really seems to just mean more shopping and finally, Christmas. Each year more […]

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Ep. 041 Keyword Podcast: Product Reviews

September 29, 2017

Subscribe via iTunes | Stitcher | Google PlayIt’s been nearly a year since Amazon made a major change when it comes to reviews. They banned Incentivized Review Clubs, disrupting a major go-to strategy for many Amazon merchants.In this episode we’re looking at reviews and the importance both positive and negative reviews have on sales and ranking. Peter Kearns […]

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Ep. 040 Keyword Podcast: Improving Customer Service

September 22, 2017

Subscribe via iTunes | Stitcher | Google PlayGood customer service is key to being successful on Amazon. Customer service is one of the biggest things that customers will notice about your brand and it can set you apart from other sellers.Former Amazonian Emily Murray joins us to talk about how you can improve your own customer service. >>> […]

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