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Keyword Podcast Episode 50: Patent Horror Story and False Complaints by Black Hat Sellers

December 19, 2017

Competition on the Amazon Marketplace is fierce, so fierce that many sellers result to black hat tactics to try to edge up. However, competition in business is nothing new and bad actors have been doing some of the same techniques for decades. Things like ripping off products, stealing competitive marketing and photos. It’s happened before. […]

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Ep. 050 Keyword Podcast: Patent Horror Story and False Complaints by Black Hat Sellers

December 19, 2017

Subscribe via iTunes | Stitcher | Google PlayCompetition on the Amazon Marketplace is intense and it causes sellers to use Black Hat Tactics to edge out their competition. Competition is nothing new in business.In this episode we’re going to talk about a patent horror story, patents in general and techniques being used by some sellers fo hurt […]

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Ep. 049 Keyword Podcast: Intro to Grocery with Peter Kearns

December 1, 2017

Subscribe via iTunes | Stitcher | Google PlayFormer Amazonian, Peter Kearns, talks with us about some ways Grocery Sellers can improve their Amazon presence. Amazon has also made a recent change to help Grocery Sellers grow.Amazon Fresh –> LINKAmazon Grocery –> LINKAmazon Prime Pantry –> LINKAmazon Vendor Central –> LINKLittle Secrets – dark chocolate candies –> LINK>>> […]

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Episode 049: Intro to Grocery with Peter Kearns

December 1, 2017

There’s one section of the Amazon catalog that has lots and lots of holes and a ton of potential for brands to grow. Amazon is also trying to make it easier in this category. They just dropped the referral fee to 8% for the next year. It’s the grocery category. However, selling in grocery isn’t […]

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Ep. 048 Keyword Podcast: Headline Search Ads with Mike Ziegler

November 21, 2017

Subscribe via iTunes | Stitcher | Google PlayIncreased competition in Sponsored Products is making it harder and more expensive to get your products in front of shoppers. Headline Search Ads gives merchants a premier ad spot and there’s less competition for keywords. Mike Ziegler with Marketplace Clicks talks with us about Headline Search Ads, what they are, […]

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Episode 048: Headline Search Ads with Mike Ziegler

November 21, 2017

The sponsored products space is getting more crowded. There’s more competition, less available keywords and a higher cost to advertise. That being said there’s a feature of Sponsored Products that still has plenty room for competition and the ads are placed in a premier spot. It’s Headline Search Ads. Headline Search Ads have been available […]

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Ep. 047 Keyword Podcast: Pricing Strategy with Marell Morel from Cascadia

November 15, 2017

Subscribe via iTunes | Stitcher | Google PlayFinding the right price for a product is tricky. You want to make sure it’s the right price to move product, while still making the highest possible margins.Marell Morel from Cascadia gives us a pricing strategy that should used while managing private label products at Amazon. This episode’s “Insider” is Marell […]

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Episode 47: Pricing Strategy with Marell Morel from Cascadia

November 15, 2017

Right now, the first part of November 2017, it’s hard to escape the promise of a good deal. Early Black Friday sales are everywhere. Stores are promising doorbuster deals. Brands are promoting their deepest discounts of the year. These price drops are carefully calculated so that the retailer is still making the profit margin they’re […]

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Ep. 046 Keyword Podcast: Enhanced Brand Content

November 9, 2017

Subscribe via iTunes | Stitcher | Google PlayAmazon has recently made Enhanced Brand Content available for Sellers. The tool gives Brand owners the ability to share more details about their products and how they’re created.Former Amazonian Peter Kearns shares his insights into Enhanced Brand Content along with how it impacts conversions. This episode’s “Amazon insider” is Peter Kearns […]

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Ep. 045 Keyword Podcast: Importing from China

November 4, 2017

Subscribe via iTunes | Stitcher | Google PlayIf you’re selling on Amazon, you’re likely either reselling products or you’re creating your own or you’re private labeling products. If you’re working with factories, there’s a very high chance your factories are based in China.Former Amazonian Rachel Greer shares her perspectiveThis episode’s “Amazon insider” is Rachel Greer.>>> Cascadia Seller […]

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