Sponsored Products/ PPC is important

Amazon makes more than a billion dollars a year from sponsored ads making it one of the most important businesses for Amazon alongside AWS, the Echo, and of course the Marketplace.

Amazon Sponsored Products: How it Works

Amazon is committing a lot of resources to make sponsored ads more sophisticated and impactful for third-party merchants. As a result there’s a ton of new things you need to learn. We’ve aggregated a bunch of resources on this page to make it easy for you to see what’s out there. It’s also a great place to find promo codes to get discounts off of training, consulting, and software.


Software tools for PPC


Links and resources

Amazon Services: Sponsored Products


Keyword podcast episodes about PPC

Ep. 027 Keyword Podcast: Head of Prime Now Shares what Sellers Need to Know
Subscribe via iTunes | Sticher | Google PlayThis week we have another Amazon Executive on the podcast, Stephenie Landry. She’s the Vice[...]
Ep. 026 Keyword Podcast: Five Ways to Grow your Brand from Head of Amazon Marketplace
Subscribe via iTunes | Sticher | Google PlayThis week we have something special. You’ll hear from the Vice President of the Amazon[...]
Ep. 022 Keyword Podcast: What Is Amazon Tracking with Kelly Johnston from Cascadia
Subscribe via iTunes | Sticher | Google PlayWhat information is Amazon tracking about third party sellers? And how can you use that[...]