Sponsored Products/ PPC is important
Amazon makes more than a billion dollars a year from sponsored ads making it one of the most important businesses for Amazon alongside AWS, the Echo, and of course the Marketplace.
Amazon Sponsored Products: How it Works
Amazon is committing a lot of resources to make sponsored ads more sophisticated and impactful for third-party merchants. As a result there’s a ton of new things you need to learn. We’ve aggregated a bunch of resources on this page to make it easy for you to see what’s out there. It’s also a great place to find promo codes to get discounts off of training, consulting, and software.