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Ep. 028 Keyword Podcast: Amazon Local Love

May 1, 2017
Ep. 028 Keyword Podcast- Amazon Local Love

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Amazon is back on the podcast talking about a program they’ve started to help sellers give back to their own communities. It’s called Local Love. You can find them here

Sellers interested in being involved with Local Love can contact the team at: locallove@amazon.com

Erica Takeuchi, Senior Marketing Manager, and Amy Scott, Marketing Specialist, are this week's "Amazon insiders." 











Amazon Local Love: Home Stretch

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Show Notes:

Ep. 028 Keyword Podcast: Amazon Local Love

Amazon is back on the podcast talking about a program they’ve started to help sellers give back to their own communities. It’s called Local Love. You can find them here. https://amazonlocallove.com/

Sellers interested in being involved with Local Love can contact the team at locallove@amazon.com

Amazon is back on the podcast talking about a program they’ve started to help sellers give back to their own communities. It’s called Local Love.

The idea came from Erika Takeuchi. Right now, Erika is a Senior Brand Manager for Fire TV,

but three years ago she was hired by Amazon and she brought an idea to her interview.

“I was starting to think about how I worked a lot with nonprofits and you know giving back is really important to me and I started really connecting the dots and what if Amazon created a bridge to help nonprofits with renovation and maintenance needs,” Erika says.

Local Love is an event put together by Amazon bringing together home service providers, Amazon employees, customers and sellers to do a renovation or make-over project for local nonprofits.

“I think a lot of times when nonprofits hear from big brands, they’re expecting to have a big impact and this wasn’t that,” says Erika, “It was really important to me to try to design something that could be sustainable over time and I call that a giving flywheel.”

“Amazon has this concept that I’m sure you’ve heard about. We like to create this flywheel where basically there’s a lot of upfront work of your flywheel but over time it has it’s own momentum and can keep going and that was what I thought I could potentially do with Local Love,” Erika says.

Mark Littlejohn owns an audio and IT business in the Virginia/Maryland area and he uses Amazon Home Services. One day, Mark had an email from Amazon about a possible job.

“I already knew that I was gonna do this and not charge them I just wanted to give back whatever they were trying to accomplish with the homeless facility,” Mark says.

As he learned more about the job he discovered it was for the Local Love event at Homestretch, a homeless shelter in Virginia. Mark installed a projector and screen so they can watch movies at the shelter and then he also added a TV to a conference room. But his impact doesn’t stop there. Mark promised the shelter if any of their equipment needs servicing, he’d be back, no charge.

“For me that’s a lifetime thing. As long as they’re doing what they’re doing and they need me and I’m available and my schedule permits we’ll definitely go back and do it again,” Mark says.

That’s the impact Erika was hoping Local Love would create.

“We’ve definitely seen that there are some really powerful connections that last and have continued to last person to person from the first event so between Amazon employees, folks in the community, nonprofits, retailers and service providers,” Erika says.

Since the first event, more than 400 volunteers have donated over 2,000 hours across five states. Amazon customers, vendors and sellers have donated 100-thousand dollars in products..

Before each event nonprofits create wish lists. Those lists include both projects that need to be done along with products that need to be donated. You’re likely familiar with Amazon wish lists, that’s where the nonprofits create their wish lists so that Amazon customers and sellers also have access to it and the ability to donate.

Amazon merchants can volunteer along with Amazon employees. The key part of Local Love is that the donations and volunteer hours don’t all come from Amazon or one service provider.

“I think a really powerful thing for everything involved and makes all the difference to know that it might just be two hours of their time but they’ll able to be a part of that bigger renovation,” Erika says.

Erika has since handed over the reins of local love to someone new, Amy Scott. She’s now managing it as her fulltime job.

“At Amazon we’re just really encouraged to think big about opportunities where we can innovate on behalf of our customers and we just have this amazing network here of retailers, sellers, service providers and Amazonians,” says Amy, ”For me Local Love is just one great opportunity where we can think outside of the box and optimize relationships that we can make a difference in communities that we serve.”

Amazon has put together some amazing videos about all the events including some really cool drone shots showcasing completed projects. You can also read about the different people whose lives have been impacted by the non-profits. You can find it on the Local Love website by clicking here.

Amazon is also taking applications for nonprofits and hope to continue to build support for local love in the home services and merchant communities.

“It allows people to give back in whatever way they’re able to, while still being a part of that larger project and renovation work that’s helping further the mission of these local nonprofits,” Erika says.

Sellers interested in being involved with Local Love can contact the team at locallove@amazon.com

Amazon is back on the podcast talking about a program they’ve started to help sellers give back to their own communities. It’s called Local Love: https://amazonlocallove.com/

Sellers interested in being involved with Local Love can contact the team at: locallove@amazon.com

Erica Takeuchi, Senior Marketing Manager, and Amy Scott, Marketing Specialist, are this week’s “Amazon insiders.”

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