All posts in "Podcast"
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Keyword: the Amazon Insider Podcast Episode 053: Hiring Outside Help with Peter Kearns

January 5, 2018

Subscribe via iTunes | Stitcher | Google PlayGrowing a small business is exciting and requires Amazon Sellers to wear lots of different hats. As the business starts to grow, sellers can afford to spend money and hire help. In this episode, we’re going through several situations when extra help or employees should be brought on to help.This episode’s […]

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Keyword: the Amazon Insider Podcast Episode 052: Small Business Sacrifices

December 28, 2017

Subscribe via iTunes | Stitcher | Google PlaySmall Business owners make a lot of sacrifices and face a lot of challenges to grow their businesses. Many Amazon sellers are small business owners. We’re taking a look at some of the most common sacrifices and challenges owners take plus, why it’s important to help make a good work/life balance […]

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Ep. 051 Keyword Podcast: Review Manipulation with Chris McCabe from ecommerceChris

December 22, 2017

Subscribe via iTunes | Stitcher | Google PlayReviews are pivotal to sales and growth on the Amazon Marketplace. Unfortunately, too many sellers are resorting to black hat tactics to get reviews and impact their competitor’s reviews.  We’re looking at some of these tactics and how complaints about this kind of abuse should be structured and sent to […]

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Ep. 050 Keyword Podcast: Patent Horror Story and False Complaints by Black Hat Sellers

December 19, 2017

Subscribe via iTunes | Stitcher | Google PlayCompetition on the Amazon Marketplace is intense and it causes sellers to use Black Hat Tactics to edge out their competition. Competition is nothing new in business. In this episode we’re going to talk about a patent horror story, patents in general and techniques being used by some sellers fo hurt […]

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Ep. 049 Keyword Podcast: Intro to Grocery with Peter Kearns

December 1, 2017

Subscribe via iTunes | Stitcher | Google PlayFormer Amazonian, Peter Kearns, talks with us about some ways Grocery Sellers can improve their Amazon presence. Amazon has also made a recent change to help Grocery Sellers grow.Amazon Fresh –> LINKAmazon Grocery –> LINKAmazon Prime Pantry –> LINKAmazon Vendor Central –> LINKLittle Secrets – dark chocolate candies –> LINK>>> […]

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Ep. 048 Keyword Podcast: Headline Search Ads with Mike Ziegler

November 21, 2017

Subscribe via iTunes | Stitcher | Google PlayIncreased competition in Sponsored Products is making it harder and more expensive to get your products in front of shoppers. Headline Search Ads gives merchants a premier ad spot and there’s less competition for keywords.Mike Ziegler with Marketplace Clicks talks with us about Headline Search Ads, what they are, how […]

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Ep. 047 Keyword Podcast: Pricing Strategy with Marell Morel from Cascadia

November 15, 2017

Subscribe via iTunes | Stitcher | Google PlayFinding the right price for a product is tricky. You want to make sure it’s the right price to move product, while still making the highest possible margins.Marell Morel from Cascadia gives us a pricing strategy that should used while managing private label products at Amazon. This episode’s “Insider” is Marell […]

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Ep. 046 Keyword Podcast: Enhanced Brand Content

November 9, 2017

Subscribe via iTunes | Stitcher | Google PlayAmazon has recently made Enhanced Brand Content available for Sellers. The tool gives Brand owners the ability to share more details about their products and how they’re created. Former Amazonian Peter Kearns shares his insights into Enhanced Brand Content along with how it impacts conversions. This episode’s “Amazon insider” is Peter Kearns […]

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Ep. 045 Keyword Podcast: Importing from China

November 4, 2017

Subscribe via iTunes | Stitcher | Google PlayIf you’re selling on Amazon, you’re likely either reselling products or you’re creating your own or you’re private labeling products. If you’re working with factories, there’s a very high chance your factories are based in China.Former Amazonian Rachel Greer shares her perspectiveThis episode’s “Amazon insider” is Rachel Greer. >>> Cascadia Seller […]

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Ep. 044 Keyword Podcast: Sponsored Products Holiday Strategy

October 27, 2017

Subscribe via iTunes | Stitcher | Google PlayThe Holiday season and Fourth Quarter is the biggest selling time of the year. Amazon’s Sponsored Products plays an important role for success during this time. Former Amazonian Mike Ziegler shares his go-to strategy for success with Sponsored Product Ads in the Holidays. This episode’s “Amazon insider” is Mike Ziegler. >>> […]

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