Subscribe via iTunes | Stitcher | Google PlayWe’re discussing Ads Marketplaces with Andrew Swearengen of Merkato. We’re talking about what they are, how they work, and what phase Amazon Sponsored Products is in. The information can help Amazon merchants determine the best ways to use Sponsored Products to compete on the Marketplace.Ep. 002 >> Managing Ads with Machine […]
Subscribe via iTunes | Stitcher | Google PlayAndrew Swearengen with Merkato explains what machine intelligence and human judgment are and how they can be used to maximize Amazon ads.Ep. 003 >> Three Essential Optimization Principles Plus Some Advanced TechniquesEp. 001 >> Understanding Ads MarketplacesAndrew Swearengen is this episode’s guest on Keyword: the Amazon Insiders and Extras Podcast.>>> Merkato […]
Subscribe via iTunes | Stitcher | Google PlayAmazon has a new widget called Giveaways that allows sellers to giveaway some of their products. It’s a new way to gain exposure and get more attention on your products. In this episode, we’re talking with Rachel Greer from Cascadia and she tells us what Giveaways are, ways to set them […]
Subscribe via iTunes | Stitcher | Google PlayAmazon has made coupons available for Merchants inside Seller Central. They previously were only available for Vendors. In this episode we talk with Peter Kearns about the best ways to use coupons and if they’re essential to compete on the Marketplace.Peter Kearns is this episode’s “Amazon Insider”>>> 180CommerceShow links:Amazon Coupons […]
Subscribe via iTunes | Stitcher | Google PlayAmazon announced they’re rolling out delivery from every Whole Foods this year. It’s currently being tested in Austin, Dallas, Cincinnati and Virginia Beach. The announcement has the potential to be a huge boon for Amazon Grocery sellers.Rachel Greer is this episode’s “Amazon Insider”>>> Cascadia Seller SolutionsShow links:Amazon Prime Now + […]
Subscribe via iTunes | Stitcher | Google PlaySuccessful Sponsored Product campaigns hinge on bidding on the right keywords. Find the right keywords and sales increase. If you use the wrong keywords, you can end up wasting a bunch of money. In this episode, Mike Ziegler with Marketplace Clicks gives us insight on finding the best keywords for your […]
Subscribe via iTunes | Stitcher | Google PlayAmazon is perhaps the most customer-centric company in the world and when it comes to online shopping, the packaging an item arrives in is crucial for the customer experience. In this episode, we discuss how to make sure your packaging is attractive to buyers in your listing and tough enough to […]
Subscribe via iTunes | Stitcher | Google PlayIt’s a new year and if you’re looking to grow in 2018, which you should be, there are four things you should be doing to make that happen. One is a crucial step to growth and sales. Peter Kearns with 180Commerce breaks down what you should start doing now.This episode’s “Amazon […]
Subscribe via iTunes | Stitcher | Google PlayAccount and ASIN suspensions are one of the most frustrating things a seller will ever have to deal with. Accounts and ASINs can be reinstated when sellers take a thoughtful approach to figure out what happened and how to resolve the issue. Rachel Greer from Cascadia tells us how sellers can […]
Subscribe via iTunes | Stitcher | Google PlayCollecting and paying state sales taxes is a responsibility left for Amazon Sellers but it’s not easily done. So many sellers don’t do it. That’s leading to Legislative and Court action to try to figure out how to solve the problem. Chris McCabe with eCommerce Chris tells us what’s happening.This […]