All posts in "Podcast"
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Ep. 048 Keyword Podcast: Headline Search Ads with Mike Ziegler

November 21, 2017

Subscribe via iTunes | Stitcher | Google PlayIncreased competition in Sponsored Products is making it harder and more expensive to get your products in front of shoppers. Headline Search Ads gives merchants a premier ad spot and there’s less competition for keywords. Mike Ziegler with Marketplace Clicks talks with us about Headline Search Ads, what they are, […]

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Ep. 047 Keyword Podcast: Pricing Strategy with Marell Morel from Cascadia

November 15, 2017

Subscribe via iTunes | Stitcher | Google PlayFinding the right price for a product is tricky. You want to make sure it’s the right price to move product, while still making the highest possible margins.Marell Morel from Cascadia gives us a pricing strategy that should used while managing private label products at Amazon. This episode’s “Insider” is Marell […]

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Ep. 046 Keyword Podcast: Enhanced Brand Content

November 9, 2017

Subscribe via iTunes | Stitcher | Google PlayAmazon has recently made Enhanced Brand Content available for Sellers. The tool gives Brand owners the ability to share more details about their products and how they’re created.Former Amazonian Peter Kearns shares his insights into Enhanced Brand Content along with how it impacts conversions. This episode’s “Amazon insider” is Peter Kearns […]

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Ep. 045 Keyword Podcast: Importing from China

November 4, 2017

Subscribe via iTunes | Stitcher | Google PlayIf you’re selling on Amazon, you’re likely either reselling products or you’re creating your own or you’re private labeling products. If you’re working with factories, there’s a very high chance your factories are based in China.Former Amazonian Rachel Greer shares her perspectiveThis episode’s “Amazon insider” is Rachel Greer.>>> Cascadia Seller […]

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Ep. 044 Keyword Podcast: Sponsored Products Holiday Strategy

October 27, 2017

Subscribe via iTunes | Stitcher | Google PlayThe Holiday season and Fourth Quarter is the biggest selling time of the year. Amazon’s Sponsored Products plays an important role for success during this time. Former Amazonian Mike Ziegler shares his go-to strategy for success with Sponsored Product Ads in the Holidays. This episode’s “Amazon insider” is Mike Ziegler. >>> […]

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Ep. 043 Keyword Podcast: Listing Optimization

October 20, 2017

Subscribe via iTunes | Stitcher | Google PlayAmazon’s search algorithm scans a ton of data to find product results and rank them for customers. The algorithm scans product’s listing pages to collect information. That’s why creating an optimized listing is so important. Former Amazonian Emily Murray gives us a strategy to help in listing optimization. This episode’s “Amazon […]

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Ep. 042 Keyword Podcast: Expanding to Other Marketplaces

October 11, 2017

Subscribe via iTunes | Stitcher | Google PlayOne of the biggest ways to grow your Amazon business is by expanding off of Amazon to other marketplaces. There are several marketplaces you can and should be selling on.In this episode former Amazonian Peter Kearns tells us which marketplaces you should be selling on and steps you can follow […]

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Ep. 041 Keyword Podcast: Product Reviews

September 29, 2017

Subscribe via iTunes | Stitcher | Google PlayIt’s been nearly a year since Amazon made a major change when it comes to reviews. They banned Incentivized Review Clubs, disrupting a major go-to strategy for many Amazon merchants.In this episode we’re looking at reviews and the importance both positive and negative reviews have on sales and ranking. Peter Kearns […]

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Ep. 040 Keyword Podcast: Improving Customer Service

September 22, 2017

Subscribe via iTunes | Stitcher | Google PlayGood customer service is key to being successful on Amazon. Customer service is one of the biggest things that customers will notice about your brand and it can set you apart from other sellers.Former Amazonian Emily Murray joins us to talk about how you can improve your own customer service. >>> […]

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Ep. 039 Keyword Podcast: Three Amazon Tools to Help Brand Owners

September 13, 2017

Subscribe via iTunes | Stitcher | Google PlayThe Amazon Marketplace was initially created for resellers. In recent years, the Marketplace has shifted to a place where small businesses can launch their own brands and build them up using the platform. Amazon has embraced this shift and has been creating tools to help brand owners.In this episode we’re […]

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