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Keyword Podcast Episode 50: Patent Horror Story and False Complaints by Black Hat Sellers

December 19, 2017

Competition on the Amazon Marketplace is fierce, so fierce that many sellers result to black hat tactics to try to edge up. However, competition in business is nothing new and bad actors have been doing some of the same techniques for decades. Things like ripping off products, stealing competitive marketing and photos. It’s happened before. […]

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Episode 049: Intro to Grocery with Peter Kearns

December 1, 2017

There’s one section of the Amazon catalog that has lots and lots of holes and a ton of potential for brands to grow. Amazon is also trying to make it easier in this category. They just dropped the referral fee to 8% for the next year.  It’s the grocery category. However, selling in grocery isn’t […]

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Episode 048: Headline Search Ads with Mike Ziegler

November 21, 2017

The sponsored products space is getting more crowded. There’s more competition, less available keywords and a higher cost to advertise. That being said there’s a feature of Sponsored Products that still has plenty room for competition and the ads are placed in a premier spot. It’s Headline Search Ads. Headline Search Ads have been available for […]

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Episode 47: Pricing Strategy with Marell Morel from Cascadia

November 15, 2017

Right now, the first part of November 2017, it’s hard to escape the promise of a good deal. Early Black Friday sales are everywhere. Stores are promising doorbuster deals. Brands are promoting their deepest discounts of the year. These price drops are carefully calculated so that the retailer is still making the profit margin they’re […]

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Sponsored Products Holiday Strategy (Ep. 044)

October 27, 2017

Fourth Quarter is the biggest selling time of the year for most sellers. To be successful, advertising needs to play a very important role in the overall success in Fourth Quarter. One of the largest advertising avenues for Amazon Merchants is Amazon’s Sponsored Products, but just like the competition on the Marketplace, Sponsored Product competition […]

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Listing Optimization (Ep. 043)

October 20, 2017

Amazon’s search algorithm is the engine that pushes all search results to customers. It takes into accounts a lot of different elements, including things like shoppers recent searches, best-selling products, and recent reviews. The exact way the algorithm works is a secret and Amazon is also constantly changing it. One thing that we do know […]

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Expanding to Other Marketplaces (Ep. 042)

October 11, 2017

Just like that, it’s October. It’s the Fourth Quarter. If you’re not feeling an increase of pressure, just wait, soon you will. Fourth Quarter, particularly the second half is going to be busy. First the build up to Halloween. Then Thanksgiving, which really seems to just mean more shopping and finally, Christmas. Each year more […]

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Improving Customer Service (Ep. 040)

September 22, 2017

Good customer service is key to being successful on Amazon. Customer service is one of the biggest things that customers will notice about your brand and it can set you apart from other sellers. Former Amazonian Emily Murray joins us to talk about how you can improve your own customer service. Emily’s template to respond to […]

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Three Amazon Tools to Help Brand Owners (Ep. 039)

September 13, 2017

The Amazon Marketplace was initially created for resellers but recently there’s been a shift moving more towards brands. Amazon’s embracing that. “One of the great things about the Marketplace for brands is it breaks down that traditional retail relationship,” says former Amazonian Peter Kearns. Peter’s job at Amazon was to find holes in the Amazon […]

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Getting money to grow your Amazon business (Ep. 038)

September 6, 2017

Running an Amazon business requires capital. Sellers need money to start and then they have to decide if they’ll try to bootstrap growth or go get a loan. In this episode, we’re talking about Kabbage, a company that’s changing how small businesses get access to money. Populuxe has been selling toys online since 1998. Their […]

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