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The Problems with State Sales Taxes with Chris McCabe

January 19, 2018

If I go to a department store and buy a pair of shoes, who collects the sales tax? The department store, who runs the entire transaction? Or the brand of the shoe? In this case – it’s the department store. That’s the debate that’s happening in the Amazon world. Amazon is the department store, they […]

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Small Business Sacrifices – Keyword: the Amazon Insider Podcast Episode 052

December 28, 2017

Well, that’s it and 2017 is pretty much over. Hopefully, you had a successful fourth quarter and you’re taking some time to re-energize and prepare for 2018. If you’re like most Amazon sellers, you’re likely a small business. If you’re passionate about what you’re doing, then you’ve probably made a lot of sacrifices this year. […]

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Keyword Podcast Episode 50: Patent Horror Story and False Complaints by Black Hat Sellers

December 19, 2017

Competition on the Amazon Marketplace is fierce, so fierce that many sellers result to black hat tactics to try to edge up. However, competition in business is nothing new and bad actors have been doing some of the same techniques for decades. Things like ripping off products, stealing competitive marketing and photos. It’s happened before. […]

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Episode 049: Intro to Grocery with Peter Kearns

December 1, 2017

There’s one section of the Amazon catalog that has lots and lots of holes and a ton of potential for brands to grow. Amazon is also trying to make it easier in this category. They just dropped the referral fee to 8% for the next year. It’s the grocery category. However, selling in grocery isn’t […]

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Episode 048: Headline Search Ads with Mike Ziegler

November 21, 2017

The sponsored products space is getting more crowded. There’s more competition, less available keywords and a higher cost to advertise. That being said there’s a feature of Sponsored Products that still has plenty room for competition and the ads are placed in a premier spot. It’s Headline Search Ads. Headline Search Ads have been available […]

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Episode 47: Pricing Strategy with Marell Morel from Cascadia

November 15, 2017

Right now, the first part of November 2017, it’s hard to escape the promise of a good deal. Early Black Friday sales are everywhere. Stores are promising doorbuster deals. Brands are promoting their deepest discounts of the year. These price drops are carefully calculated so that the retailer is still making the profit margin they’re […]

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Sponsored Products Holiday Strategy (Ep. 044)

October 27, 2017

Fourth Quarter is the biggest selling time of the year for most sellers. To be successful, advertising needs to play a very important role in the overall success in Fourth Quarter. One of the largest advertising avenues for Amazon Merchants is Amazon’s Sponsored Products, but just like the competition on the Marketplace, Sponsored Product competition […]

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